What are you trying to work out?

Start with the full ROI planner for a complete promotion view, or jump into a quick calculator when you only need one answer for margin, invoice price, trade support, sales tax, VAT or IVA.

Choose the job in front of you

Start from the commercial question, then open the tool that gets you there fastest.

Find a tool

Search by the number, mechanic or planning job you need.

Pricing tools

Use these when the question is price, invoice, margin or retail value.

Invoice price + target margin -> retail selling price

Retail Selling Price Calculator

Calculate retail selling price from invoice price and target retailer margin, with VAT, sales tax or IVA shown clearly.

Calculate retail selling price
Retail price - margin -> invoice

Invoice Price Calculator

Back-solve the invoice price implied by a retail price and margin target.

Back-solve invoice price
Invoice £5.00 -> Retail £8.00 -> Margin 37.5%

Actual Retailer Margin Calculator

Check retailer margin from invoice price, support and retail price.

Check retailer margin

Promotion tools

Use these for promo support, SOA, return, investment and deal mechanics.

Spend £10k -> Return £14k -> ROI 1.4x

ROI Tool / Full ROI Planner

Build the fuller promotion view with volume, support, revenue, profit and ROI.

Build ROI view
£199 -> £169 needs £21 SOA/unit

Required SOA / Support Calculator

Calculate required supplier support from standard and proposed retailer selling prices.

Calculate required support
SOA £0.50 / invoice £5.00 = 10%

SOA / Support % Calculator

Convert known SOA/support into percentage views for invoice and retail price checks.

Calculate support %
Invoice £5.00 - SOA £0.50 = Net £4.50

Promo Invoice Calculator

Calculate effective promo invoice price and total supplier support.

Calculate promo invoice
Volume uplift -> support spend -> payback

Promo ROI Calculator

Check whether extra promotion volume offsets price investment and support.

Check promo ROI

Planning tools

Use these when you need to turn numbers into a clearer meeting plan, account plan or customer story.

Objective -> Ask -> Risks -> Next steps

Buyer Meeting Planner

Structure the objective, ask, risks, negotiation points and next steps.

Plan a meeting
Priorities -> Opportunities -> Actions

Account Plan

Turn customer priorities, opportunities and risks into a clearer account plan.

Build account plan
Goals -> Deck -> Tracker

JBP Builder

Create a JBP deck workflow and tracker for customer conversations.

Build JBP
JBP -> QBR -> Promo proposal

Presentation templates

Download editable PowerPoint templates for buyer meetings and internal reviews.

View templates

Questions

Commercial calculator FAQs.

Which commercial calculator should I start with?

Use the ROI planner for a full promotion view. Use the quick calculators when you only need one answer, such as retail margin, invoice price, required support or tax conversion.

Can I calculate retailer margin from invoice price?

Yes. The retailer margin calculators help you check margin from invoice price, support, retail selling price and sales tax, VAT or IVA assumptions.

Can I use the calculators in different countries?

Yes. The calculators support configurable currency and tax assumptions, so you can model GBP, USD, EUR, sales tax, VAT or IVA planning scenarios.

Can I work out the support or SOA needed for a promotion?

Yes. The support calculators estimate the supplier support needed to move from a standard price to a promoted price while protecting margin.