ROI Tool
Model one SKU in Free, or use APT Pro for multi-line promotions, scenario comparison and export-ready summaries.
Open ROI toolFree calculators
Free commercial calculators for account managers
Use these when a retailer asks for support, a lower promo price or a quick margin view and you need to understand whether the numbers still make sense. Calculators are free to use.
Main calculator
One calculator for the full ROI picture.
Use the ROI tool when a buyer asks for more funding, a lower promo price or a different mechanic and you need a quick read before the conversation moves on.
Calculators
Quick checks for SOA, retailer margin, invoice price, tax and markup when you only have a few numbers.
Browse calculatorsPopular calculators
Fast answers from two to four numbers.
Jump straight to the calculation you need, with short formula notes and related checks nearby.
Retail Selling Price Calculator
Use this to check how invoice price, retail price and VAT/tax affect retailer margin before you commit to a deal.
Open calculatorActual Retailer Margin Calculator
Use this to check how invoice price, promo support, retail price and VAT/tax affect retailer margin before you commit to a deal.
Open calculatorInvoice Price Calculator
Use this to back-solve the invoice price implied by a retail price and target margin.
Open calculatorMarkup vs Margin Calculator
Use this to check whether a deal conversation is using margin or markup before the numbers get confused.
Open calculatorRequired SOA Calculator
Use this when a retailer asks for support and you need to estimate the SOA needed to reach a target margin.
Open calculatorPromo Invoice Calculator
Use this to turn SOA or support per unit into a clearer promotional invoice price and total support view.
Open calculatorSOA / Support % Calculator
Use this to turn SOA, fixed funding or trade spend into a clearer view of total deal support.
Open calculatorSales Tax / VAT / IVA Retail Price Calculator
Use this when retail prices include VAT, sales tax or IVA but margin needs to be checked excluding tax.
Open calculatorFree to use.
Retail selling prices are at the sole discretion of the retailer. Calculations are estimates based on the inputs provided and should be checked against your own internal process.