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Invoice Price Calculator from Retail Price and Margin

Use this to back-solve the invoice price implied by a retail price and target margin.

Using: GBP · UK VAT 20% · retail prices ex VAT

Invoice Price from Retail Price + Margin

Calculate the implied retailer invoice/buy price from retail price and target margin.

Enter the required fields to see your result.

Pricing is at the sole discretion of the retailer. Outputs are planning estimates only. Tax treatment and retailer margin may vary by market, buy price, promotional mechanics and accounting treatment.

When to use this

  • You know a retail selling price and margin target and want to estimate the invoice/buy price implied.
  • You need a quick back-solve for range or promotional planning.

Formula used

  • Retail price excluding tax is calculated from the entered tax basis.
  • Implied invoice price = retail price excluding tax x (1 - target retailer margin %).