Need one quick answer?
Use Free for margin checks, a single ROI line or a quick commercial sense-check.
Use free calculatorsInternational pricing
Start free. Move to Pro when the work repeats.
Use Free for quick checks. Choose APT Pro when you need to save, compare and export customer-ready planning work across GBP, USD or EUR markets.
Choose
Pick the path that matches the job.
Most people start free. Pro becomes useful when the same customer, deal or planning question comes back again.
Preparing repeat customer work?
Use Pro when you need to save versions, compare scenarios and return to work later.
Choose ProStandardising a team?
Talk to us about team pricing, customised tools, templates, review steps or shared planning standards.
Discuss team pricingPlans
Simple plans for different levels of work.
Free
£0
Best for quick checks.
- Core calculators
- Single-line ROI checks
- Basic summaries and CSVs
- GBP, USD and EUR calculator defaults
- Saved calculator defaults with an account
APT Pro
Recommended£9.99/month
Or £99/year. Save £20.88/year.
- Save analyses, scenarios and deck briefs
- Compare deal versions and reopen saved work
- Plan multi-SKU ROI scenarios
- Upload or paste spreadsheet data
- Use sales tax, VAT or IVA assumptions
- Save templates, branding and export preferences
- Export cleaner meeting-ready outputs
Team
Custom
For customised tools, branded templates and team workflows.
- Team pricing for multi-user access
- Customised planning tools and calculators
- Shared customer plans and libraries
- Branded templates and export standards
- Workflow support for team planning routines
Compare
The practical difference.
Free helps you get to an answer. Pro helps you manage the work when there are versions, meetings and outputs to keep track of.
| Feature | Free | APT ProRecommended |
|---|---|---|
| Best fit | Quick one-off checks | Repeat planning and retailer meetings |
| ROI planning | Single line | Multi-SKU scenarios |
| Saved work | Defaults only | Analyses, scenarios, decks and exports |
| Scenario handling | One version | Save, duplicate and compare versions |
| Exports | Basic summary and CSV | Cleaner meeting-ready outputs |
| Branding and templates | Not included | Logo, disclaimer and saved templates |
Feature
Free
APT Pro
Best fit
Quick checks
Repeat planning
ROI
Single line
Multi-SKU
Saved work
Defaults
Work + exports
Scenarios
One version
Save + compare
Exports
Basic
Meeting-ready
Branding
—
Logo + templates
Ready to save the work?
Choose Pro when the calculation becomes a planning workflow.
Ready to save the work?
Choose Pro when the calculation becomes a planning workflow.
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International teams
Same commercial workflow, different market assumptions.
APT is useful for account managers, key account managers, category teams and commercial leads working in markets where pricing, tax and retailer terminology differ.
Use sales tax, VAT or IVA settings in calculators, save defaults for repeat work, and treat outputs as planning estimates to validate with your local finance, legal and customer teams.
Onboarding
After you join, start with one real customer question.
Create an account, set your defaults, then run the calculator or ROI scenario you need for the next conversation.
If that work needs to be saved, compared or exported, Pro turns it into a repeatable planning flow inside My workspace.
Questions
Before you upgrade.
Which currencies does APT support?
APT Pro pricing is shown in GBP, USD or EUR where supported. Calculators can also be set up for GBP, USD and EUR planning contexts.
Can I use APT outside the UK?
Yes. APT is designed for account managers and commercial teams working across markets. Retail price checks support configurable sales tax, VAT or IVA assumptions.
Can I cancel anytime?
Yes. You can manage or cancel your subscription from your Account page through Stripe billing.
Is checkout secure?
Yes. Card and payment details are handled by Stripe; APT does not store card details.
What happens to saved work if I cancel?
Your account remains available. Pro-only saved scenarios and exports stop when Pro access ends.
Can teams ask for custom pricing?
Yes. Use the contact page for team pricing, branded templates, shared workflows or customised calculators.
Can the tools be customised?
Yes. Team and custom enquiries can cover calculator changes, branded outputs, template standards and workflow support.