Free
£0
Best for quick checks.
- Single-product, single-scenario checks
- Core calculators
- Free single-line ROI Tool
- Copy a basic summary
- Download a simple CSV
- Remember last-used values on this device
- No setup required
Pricing
Start free. Move to Pro when the work repeats.
Start free for quick one-off checks. Upgrade to APT Pro when you need to save, compare and export commercial scenarios regularly.
Plans
Useful for quick checks. Stronger for repeat work.
Use the core calculators for single-product, single-scenario checks. APT Pro adds saved scenarios, account-level defaults and cleaner exports for meetings, reviews and planning.
APT Pro
£19/month
Best for regular commercial planning.
- Save scenarios and reopen them later
- Compare different versions of a deal
- Multi-SKU ROI scenario planner
- Upload or paste spreadsheet data
- Account-level calculator defaults
- Save your company logo, disclaimer and presentation template
- Cleaner exports for meetings and reviews
Team
Custom
For teams that need shared planning standards.
- Shared customer plans
- Team scenario libraries
- Manager review process
- Standardised templates
- Shared export packs
Free vs APT Pro
Compare Free and APT Pro
Free is built for quick one-off checks. APT Pro is for saving, comparing and exporting commercial scenarios.
| Feature | Free | APT ProRecommended |
|---|---|---|
| Quick calculators | Included | Included |
| Products per calculation | 1 product | Multiple products |
| Scenarios | 1 scenario | Save, duplicate and compare scenarios |
| Result summary | Basic summary | Advanced commercial summary |
| Copy summary | Included | Included |
| CSV download | Current calculation only | Included, plus richer exports |
| Excel export | Not included | Export workbook |
| PowerPoint export | Not included | Export presentation-ready summaries |
| Company branding | Not included | Logo, company details and disclaimer |
| Presentation template upload | Not included | Use your own .pptx template |
| Calculator defaults | Remembered on this device | Saved to your account |
| Best for | Quick one-off checks | Repeated commercial planning and retailer meetings |
Use Free for quick checks.
Upgrade to APT Pro when you need to save, compare and export your work.
Why Pro
APT Pro is for when the work does not stop at one calculation.
The free tools are for fast commercial checks: a quick ROI read, a margin sense-check, or a first draft of a buyer meeting plan.
Pro is for the real workflow: saving scenarios, comparing versions, keeping your default setup, and turning results into cleaner outputs for meetings and reviews.