Promotion ROI tool

Promotion ROI planner

Model trade spend and support for one SKU or a full multi-line promotion, compare scenarios and export the numbers for retailer, distributor or customer planning.

Build your plan

Enter the product line, normal trading position and promotional ask.

Free lets you model one product line and one scenario. APT Pro adds multiple lines, saved scenarios, spreadsheet upload and exports.

Scenario actions
1Current tradeInvoice price and normal units.
2Promo askPromo price or support per unit.
3UpliftExpected promo units and optional COGS.

First calculation

Enter one product line. Use either a promotional invoice price or SOA/support per unit.

Show optional profit inputs
Incremental revenue£0
Total support£0
Revenue ROIn/a

Available with APT Pro.

Scenario summary

Baseline supplier invoice revenue£0
Promo supplier invoice revenue£0
Incremental supplier invoice revenue£0
Support£0
Incremental profitn/a
Supplier revenue ROIn/a
Profit ROIn/a
Lines1
Incremental supplier invoice revenue£0
Incremental profitAdd supplier COGS to see profit ROI
ROIn/a
Baseline supplier invoice revenue£0
Promo supplier invoice revenue£0

Pricing is at the sole discretion of the retailer. Outputs are planning estimates only. Tax treatment and retailer margin may vary by market, buy price, promotional mechanics and accounting treatment.

Need to compare more than one option?

APT Pro lets you add multiple products, build different scenarios, upload spreadsheets, save full comparisons and export the results.

Switch to Pro

Questions

Promotion ROI FAQs.

What does the ROI planner calculate?

It models promotion volume, supplier support, invoice revenue, gross profit impact and ROI so you can compare the deal before committing.

Can I model more than one SKU?

Yes. APT Pro supports multi-line ROI scenarios so you can compare a fuller customer proposal rather than one product at a time.

Can I export the ROI result?

Free users can copy basic outputs. Pro users can save scenarios and export cleaner outputs for internal reviews or customer meetings.