International commercial planning calculators
Account Planning Tools helps sales teams model ROI, margin, trade support and account conversations across markets without rebuilding spreadsheets every time.
Start with the full planner for a promotion or trade investment decision. Use a quick calculator when you only need one commercial answer.
Use this when you need the full deal view: sales uplift, support spend, revenue, gross profit, ROI and a short summary you can use in the retailer, distributor or customer conversation.
See whether the extra volume is enough to justify price investment, trade spend and support.
Sense-check supplier and retailer margin before a customer conversation.
Work out the supplier support, allowance or funding needed for a promoted retailer price.
APT also helps you prepare the commercial story behind the numbers — buyer meetings, account plans and joint business planning.
Structure the objective, ask, risk, negotiation points and next steps for a retailer or customer conversation.
Turn customer priorities, opportunities and risks into a clearer account plan.
Create a JBP deck workflow and tracker for customer conversations.
International use
Use APT for UK, US, European and other market planning where the language changes but the commercial questions stay familiar: promotion ROI, retailer margin, trade spend, invoice price, sales tax, VAT or IVA.
Set currency and tax assumptions in the calculators, then use the output as a planning estimate for buyer meetings, distributor reviews, internal sign-off and joint business planning.
Start with the calculators. Upgrade when you need saved scenarios, comparisons and exportable planning outputs.
| Feature | Free | APT ProBest for repeat planning |
|---|---|---|
| Calculators | Included | Included |
| Product lines | 1 | Multiple |
| Scenarios | 1 | Save + compare |
| Result summary | Basic | Advanced |
| Copy summary | Included | Included |
| CSV export | Current calculation | Included |
| Excel export | — | Workbook |
| PowerPoint export | — | Deck export |
| Branding/disclaimer | — | Logo + disclaimer |
| Templates | Download | Save templates |
| Saved defaults | Account defaults | Account + export defaults |
Questions
APT helps account managers and commercial teams run promotion ROI, margin, support and planning checks before retailer, distributor or customer conversations.
No. The calculators are designed for quick commercial checks, with summaries you can copy into account plans, emails or meeting notes.
Use Pro when you need to save work, compare scenarios, manage repeat planning flows or export cleaner outputs for meetings.
Yes. APT supports GBP, USD and EUR pricing, and its calculators use configurable sales tax, VAT or IVA assumptions for international retail and customer planning.
Pick the calculation closest to the decision in front of you and get a clearer view of the deal.