UK and Ireland account planning
Model promotions, retailer margin, VAT assumptions, invoice price and support investment before customer meetings.
International account planning
Commercial planning tools for FMCG and CPG teams working across markets.
APT helps international account teams turn promotion, trade spend, margin and tax assumptions into clearer planning outputs without rebuilding a spreadsheet for every retailer, distributor or customer conversation.
Use cases
Plan the same commercial questions in different markets.
Currency symbols, tax names and customer structures change by country. The core decisions stay familiar: will the promotion pay back, what support is needed, and how does the deal affect margin?
US and North American CPG planning
Sense-check promotional ROI, trade spend and customer investment using sales tax and local currency assumptions.
European commercial planning
Use EUR pricing, IVA or VAT-style tax assumptions and clean scenario summaries for distributor and retailer reviews.
Buyer value
Turn market differences into clearer customer decisions.
International account teams need fast answers that still respect local trading terms. APT keeps the commercial question visible first, then lets each market adjust currency, tax and support assumptions.
Promotion ROI
Compare support, uplift, invoice revenue and payback before a retailer or distributor promo is agreed.
Open ROI plannerRetail margin and pricing
Check invoice price, retail selling price, margin and tax assumptions when markets use different price structures.
See calculatorsSupport and trade spend
Work out the support, allowance or funding needed to hit a promoted price while keeping the commercial ask clear.
Check trade spendWorkflow
Start with the commercial question, then localise the assumptions.
Use the ROI planner for promotion decisions, quick calculators for margin and tax checks, and planning tools when the output needs to become a buyer meeting note, account plan or JBP discussion.
Questions
International planning FAQs.
Can APT be used by teams outside the UK?
Yes. APT supports GBP, USD and EUR pricing, and lets teams use sales tax, VAT or IVA assumptions depending on the market they are planning for.
Is this for FMCG and CPG teams?
APT is built around the commercial questions FMCG, CPG, retail supplier and account teams face: promotion ROI, trade spend, margin, support and customer planning.
Does APT replace local finance approval?
No. APT is a planning and scenario tool. Teams should still confirm local tax, pricing, compliance and sign-off requirements with their own business.