Planning

Account Plan Generator

Convert performance notes, growth opportunities and risks into a concise account plan outline.

Actual sales data

Upload CSV columns such as product, sales, prior_sales, units, prior_units and margin_percent.

Copy-ready output

Use this as a commercial planning guide only. Validate numbers before making customer commitments.

Account overview

Account: Add the current performance narrative. No actual sales data uploaded yet; validate priorities against customer scorecard before sharing.

Commercial objective

Add the commercial objective.

Opportunity summary

Add the biggest growth opportunity.

Risk summary

Add the biggest account risk.

Commercial strategy

Prioritise Add the priority products or ranges.. Focus investment on actions that improve rate of sale, distribution quality and margin. Required support: Add the investment and support needed.

Resource and ownership

Add owners and roles.

30/60/90 day plan

  • 30 days: validate numbers and align internal owners.
  • 60 days: present recommendation and secure customer agreement.
  • 90 days: review execution and scale what works. Next action: Add the next commercial action.

Internal support needed

Pricing guardrails, trade spend envelope, supply readiness, category evidence and senior sponsorship.

Review cadence

Weekly internal action check, monthly customer trading review and quarterly strategic review.

Watch-outs

  • Add real sales, margin, distribution and customer context before sharing externally.
  • Use the output as a structured first draft, not a final approved recommendation.

Commercial interpretation

Use the output to align internal teams around the account narrative, the real opportunity, the biggest risk and the actions that need ownership in the next 90 days.