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Actual Retailer Margin Calculator

Use this to check how invoice price, promo support, retail price and VAT/tax affect retailer margin before you commit to a deal.

Using: GBP · UK VAT 20% · retail prices ex VAT

Actual Retailer Margin Calculator

I know the invoice price, support or promo invoice, and retailer selling price. What margin is the retailer actually making?

Enter the required fields to see your result.

Pricing is at the sole discretion of the retailer. Outputs are planning estimates only. Tax treatment and retailer margin may vary by market, buy price, promotional mechanics and accounting treatment.

When to use this

  • You have an invoice price, support level and retail selling price and want to estimate customer margin.
  • You need to compare SOA versus promo invoice mechanics.

Formula used

  • Retail selling price excluding tax is calculated from the entered tax basis.
  • Retailer margin % = retailer cash margin per unit / retail price excluding tax.