Quick calculator
Actual Retailer Margin Calculator
I know the invoice price, SOA/promo invoice and promo retail price. What margin is the retailer actually making?
Enter the required fields to see your result.
Free calculator
Actual Retailer Margin Calculator
Use this to check how invoice price, promo support, retail price and VAT/tax affect retailer margin before you commit to a deal.
Settings
Currency and tax settings
Used where retail prices are included in the calculation. Margin estimates use excluding-tax retail price.
Retailer prices are often discussed including sales tax / VAT / IVA, but margin is usually assessed excluding tax. This tool converts the entered price where needed.
Free: remembered on this device. Pro: saved to your account and used across calculators and exports.
Pricing caveat
Retail selling prices are at the sole discretion of the retailer. Calculations are estimates based on the inputs provided and should be checked against your own internal process.
When to use this
- You have an invoice price, support level and retail selling price and want to estimate customer margin.
- You need to compare SOA versus promo invoice mechanics.
Formula used
- Retail selling price excluding tax is calculated from the entered tax basis.
- Retailer margin % = retailer cash margin per unit / retail price excluding tax.