Quick calculator
Retail Selling Price from Invoice + Margin
Estimate retail/sale price from invoice price and target retailer margin.
Enter the required fields to see your result.
Free calculator
Retail Selling Price Calculator
Use this to check how invoice price, retail price and VAT/tax affect retailer margin before you commit to a deal.
Settings
Currency and tax settings
Used where retail prices are included in the calculation. Margin estimates use excluding-tax retail price.
Free: remembered on this device. Pro: saved to your account and used across calculators and exports.
Pricing caveat
Retail selling prices are at the sole discretion of the retailer. Calculations are estimates based on the inputs provided and should be checked against your own internal process.
When to use this
- You know the retailer invoice/buy price and want to estimate the retail/sale price implied by a target margin.
- You need a quick sense-check before discussing a price ladder, promotion or range proposal.
Formula used
- Retail/sale price excluding tax = invoice price / (1 - target retailer margin %).
- Retail/sale price including tax = excluding-tax price x (1 + sales tax / VAT / IVA rate %).