Calculate retail selling price from invoice price
Use this retail selling price calculator when you know the retailer invoice price or buy price and need the selling price that protects a target margin. It shows the excluding-tax and including-tax price so VAT, sales tax or IVA assumptions are visible before you use the number in a customer conversation.
Commercial example
If a retailer buys at £1.75 and needs a 30% margin, the ex-tax selling price is £2.50. With 20% VAT, the shopper-facing price is £3.00. That gives the account team a cleaner number to test before a range review, price ladder or promotion plan.
If the buyer wants a lower shelf price, use the required SOA calculator to work out the support needed, then sense-check the full deal in the Promotion ROI Planner.