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SOA / Support % Calculator

Use this to express known SOA or supplier support per unit as a percentage of invoice or retail selling price.

Using: GBP · UK VAT 20% · retail prices ex VAT

SOA % / Support % Calculator

What percentage support am I giving?

Enter the required fields to see your result.

Pricing is at the sole discretion of the retailer. Outputs are planning estimates only. Tax treatment and retailer margin may vary by market, buy price, promotional mechanics and accounting treatment.

When to use this

  • You need to express SOA or supplier support as a percentage of invoice price.
  • You want to compare support as a percentage of retail selling price including or excluding tax.

Formula used

  • SOA % of invoice = SOA per unit / retailer invoice/buy price.
  • SOA % of retail = SOA per unit / retail selling price excluding tax, with an including-tax comparison shown where relevant.