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Sales Tax, VAT and IVA Retail Price Calculator

Use this when retail prices include VAT, sales tax or IVA but margin needs to be checked excluding tax.

Using: GBP · UK VAT 20% · retail prices ex VAT

Sales Tax / VAT / IVA Retail Price Converter

Convert retail price including tax to excluding tax, or excluding tax to including tax.

Enter the required fields to see your result.

Pricing is at the sole discretion of the retailer. Outputs are planning estimates only. Tax treatment and retailer margin may vary by market, buy price, promotional mechanics and accounting treatment.

When to use this

  • You need to convert a shopper retail price into an excluding-tax value for margin checks.
  • You need to show both including-tax and excluding-tax retail selling prices.

Formula used

  • If price includes tax: excluding-tax price = entered price / (1 + tax rate %).
  • If price excludes tax: including-tax price = entered price x (1 + tax rate %).