Template

Customer Review Template

Create a structured customer review that covers performance, wins, issues and proposed next actions.

Actual sales data

Upload CSV columns such as product, sales, prior_sales, units, prior_units and margin_percent.

Copy-ready output

Use this as a commercial planning guide only. Validate numbers before making customer commitments.

Executive summary

Customer Review period: Add the headline sales and margin story. The next priority is to add the next period priority. Decision needed: Add the decision needed.

Performance evidence

Actual sales data has not been uploaded yet; add customer scorecard data before final use.

Customer objective

Add the customer objective.

Performance narrative

Add the headline sales and margin story.

Wins

Add what worked well.

Misses

Add what missed or caused friction.

Recommended actions

Focus the next period on: Add the next period priority.

Proposed asks

Agree the priority actions, confirm support levels, align success measures and remove execution blockers. Specific decision: Add the decision needed.

Follow-up actions

Add follow-up actions and owners.

Watch-outs

  • Add real sales, margin, distribution and customer context before sharing externally.
  • Use the output as a structured first draft, not a final approved recommendation.

Commercial interpretation

Use the generated review as a clear first draft. Add the actual scorecard, evidence and owners so the discussion moves from commentary to decisions.