Start with the few numbers most account managers already have.
Required fields are enough for a quick result. Optional fields improve the estimate.
Using: GBP · UK
What are you trying to calculate?
Choose the closest deal type. The calculator will only ask for the fields that fit that check.
Promotion and price inputs
Advanced assumptions
Input definitions
- Retail selling price
- The price paid by the shopper/end customer. Retailer pricing is at the sole discretion of the retailer.
- Retailer invoice/buy price
- The price the retailer/customer pays the supplier per unit before any shopper retail price is applied.
- Supplier COGS
- Your internal cost of goods sold per unit. This is not the retailer invoice/buy price.
- SOA / supplier support
- Supplier-funded per-unit support, such as off-invoice support, allowance or trade funding.
- Fixed supplier support
- Fixed customer funding such as media, feature fees, activation support or lump-sum investment.
- Sales tax / VAT / IVA basis
- Whether the entered retail selling price includes sales tax / VAT / IVA. Retailer margin is estimated from an excluding-tax retail selling price.
Supplier profit view
Add supplier COGS to calculate incremental profit and ROI.
Pricing is at the sole discretion of the retailer. Outputs are planning estimates only. Tax treatment and retailer margin may vary by market, buy price, promotional mechanics and accounting treatment.